Details of Products:
aluminium foil coffee bag
Sealing & Handle:
Positioning of coffee sales package
Generally speaking, factors to consider in sales positioning include:
1. According to different consumption levels, consumer level establishes different positioning and design methods of product packaging design at this level, which is one of the choices that have to be considered according to the premise of market competition.
2. The psychological needs of consumers and their changes, because everything is not uniform, and its characteristics will also come out
Now "satiate" when, also need to change constantly new.
3. The demand of the market and its changes, that is, the market is always a state of dynamic change, especially a state of rapid change
Wan hua will be reflected in the packaging of goods, otherwise, we will not often see "new packaging new
As the market changes, it is necessary to study the changes of similar products of competitors, especially the new products. A new product is a new change, which should be paid attention to.
4. Differences. This product has unique sales proposition and unique rhetoric compared with other similar products, because unique proposition has real benefits.
5. Competitors, in the minds of consumers, determine which market they are competing with, and conduct relevant surveys on the product quality and marketing strategies of competitors, so as to clarify their competition methods.