Zhejiang Kuayue printing co., LTD. Is a professional manufacturer of food packaging bags.With the increasing importance of packaging as a marketing tool, the current food packaging presents the following development trend.
(1) new packaging technologies and new materials emerge in large Numbers.Due to the increasingly fierce market competition, manufacturers all over the world have strengthened their promotional activities, and actively developed new packaging technologies, new materials, packaging technology innovation has become a prominent feature of the current product packaging development.The consumption of computer in the field of packaging should be conducive to energy conservation and environmental protection.The rapid development of the food industry is unstoppable, and the technical requirements of food packaging products are also constantly improved.While people are trying to find the connection between food packaging and food that is practical, beautiful and safe, they are also constantly looking for and removing unsafe factors and continuously strengthening inspection and supervision.Food packaging, as an external component of food, is not edible.Second, the protection of food;Third, it has a certain impact on food.Among them, consumers pay more attention to the influence of sensory characteristics, physical and chemical properties, and hygiene status of food. Whether the packaging box can be properly handled in the end should become the focus of food marketing and even the whole society."Smart" food enterprises focus on "positive" packaging.
Extensive application, using computer to control packaging technology and packaging economic activities has become a common feature of modern packaging development.Such as reseal packaging, inflatable packaging, soft packaging full sealing technology is widely promoted.Due to the rapid development of the material industry, a lot of new packaging materials have emerged, such as microwave oven special packaging, steaming packaging, (polyester) bottles and other new composite materials, as well as high pressure resistance, resistance, heat sealing, gas resistance and other high-performance packaging materials.
(2) pay more attention to the "human" factor in sales packaging.
Due to the need of product sales, sales packaging attaches more importance to the factor of "people", which is reflected in the emphasis on convenient display, display and sale, carrying and use, and at the same time, different consumption habits and consumption psychology of consumers.For example, when the fashion of "returning to nature" is popular in Europe, the raw materials of commodity packaging are used to make the color and composition of packaging become natural.The second is the emphasis on the health and safety of consumers.If food packaging is required to strictly conform to hygiene standards, "one-time equivalent packaging" shall be adopted to ensure the hygiene and safety of drug use;In order to prolong the preservation degree and preservation time of food, "aseptic package" and "ventilation package" have been developed actively.Third, food packaging tends to be standardized.In order to adapt to the modernization of sales technology and the development of new retail enterprises such as supermarkets and self-service stores, the standardization of packaging has become an important feature of food packaging development.Packaging standardization includes packaging material standardization, packaging technology standardization, packaging test standardization, packaging strength and specification standardization, and packaging mark standardization, such as the promotion and implementation of barcode.International and domestic institutions have been set up to implement packaging standardization, such as the international standardization organization and China's national bureau of technical supervision.Fourth, packaging and design as brand tools to strengthen the role.Because food brand has become more important role in the sales, especially development of self-help sales modes, such as supermarkets, the brand influence on consumers' purchasing behavior is difficult to underestimate, and sales packaging as the carrier of food information, the transfer of product information, promote the function of the product, make the product packaging and decoration design in visual impact on customers, attract customers, deepen the brand image, improve customer purchase desire, etc., has produced unprecedented impact.Therefore, new packaging design strategies such as supporting packaging, series packaging, complimentary packaging, transparent packaging and so on, aiming at improving the brand attractiveness, have come into being.
Environmental problems of food packaging.With the rapid development of food packaging, more and more attention has been paid to the environmental problems caused by packaging.Because the use of packaging materials occupies a lot of material materials, or the packaging materials pollute the natural environment or damage human health, the green packaging has become an important part of green marketing.The environmental problems related to product packaging mainly include the following aspects:
(1) the increase of packaging wastes seriously pollutes the environment.As a result of the extensive use of packaging materials, more waste.According to statistics, almost one third of all municipal solid waste is produced in oecd countries every year.In particular, some difficult packaging materials cause serious pollution to the environment.For example, chemical synthetics pollute the atmosphere when they are burned as waste. Packages made of polystyrene, such as being buried in the ground, will not decompose after several years. As they are difficult to treat, they become famous as "white pollution".
(2) packaging materials consume a lot of resources.Because the use of packaging materials consumes a lot of resources, even some scarce resources.According to statistics, energy consumption due to the production and use of packaging accounts for about 5% of total energy consumption in developed countries.The increasing use of packaging materials consumes large amounts of metal, wood and other earth resources.Clearly, the earth's resources are increasingly scarce, packaging is also to blame.
(3) environmental problems in packaging container structure.There are also environmental problems in the packaging container structure that have been sharply criticized.Aerosol propellants used in spray containers destroy the atmospheric ozone layer;The cover of the chemical (dangerous goods, cleaning agents, pesticides, etc.) packaging container has no safety measures, which may easily cause children to drink by mistake;In order to make products more attractive to consumers, the use of excessive packaging containers or unnecessary multi-layer excessive packaging, resulting in waste of materials and increased consumer spending.
(4) improper labeling of packaging design affects social environment and market environment.Product packaging design labeling is often an aspect of environmental problems.For example, in the design of packaging patterns counterfeit patterns, counterfeit trademarks, imitation patterns and other violations of intellectual property rights frequently occur;False labeling (including product name, nutrition ingredients, therapeutic effect, place of origin, date of production and period of validity, etc.) is frequently used for fraudulent publicity.The designs of packaging patterns of export products offend the religion, customs, customs and taboos of the importing countries and often cause disputes.